Persuasive Content

Last week I read a blog post by Jeremiah Owyang at Forrester (an analyst focused on social software), that added another angle to the comments/no comments discussion on blogging. In this post he's found that most blog readers use an RSS aggregator or reader of some kind to stay current and that rather interestingly he feels that the comments on his blog are in fact a valuable, if not the most valuable part of what he is presenting and encourages us to drop by his site from time to time. [ read more ]

After a short period of fevered speculation our potential acquirer was announced on Friday as Alterian plc - I say potential as it's subject to all the customary closing conditions which are likely to take six weeks to complete. [ read more ]

Alright so I am not exactly on the bleeding edge of this subject, it's been knocking about for a while, but if you are taking your first steps in engaging with your audience it's still a tough decision to make. [ read more ]