What’s the big deal about Coke?
It was recently reported in New Media Age, picked up by the Hubspot blog that Coca-Cola were moving their campaign sites from "traditional" websites to social media platforms and they are not alone, Pepsi recently created a stir as they announced a move from big budget Super Bowl ads to investing in their social media community. So what does this mean for "traditional" web content management?
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I have been asked to write a Christmas or holiday themed post, now I don't normally write what I am asked, especially when it sounds this, well lets be honest - cheesy - but, if you bear with me, I [ read more ]
November 5th, 2009 - 10:36 am in Content Management, Observations
As part of preparation for a presentation he gave yesterday at Jboye '09 - a few days ago Jon Marks set a challenge to his Twitter community; to give him examples of where Web Content Management [ read more ]
October 20th, 2009 - 6:08 pm in Web Engagement
Eric T Peterson - a veteran of the web analytics business, Principal Consultant at Web Analytics Demystified and author some of must read books on Web Analytics - has published a report on what he [ read more ]
Recently I was fortunate enough to meet with David Pullinger from the UK governments Central Office of Information (COI), who are driving our government’s citizen engagement strategy and [ read more ]
