What’s the big deal about Coke?

January 25th, 2010 - 9:37 pm § in Observations, Web Engagement | | No Comments
It was recently reported in New Media Age, picked up by the Hubspot blog that Coca-Cola were moving their campaign sites from "traditional" websites to social media platforms and they are not alone, Pepsi recently created a stir as they announced a move from big budget Super Bowl ads to investing in their social media community. So what does this mean for "traditional" web content management? [ read more ]

January 6th, 2010 - 12:22 pm in Content Management, Observations

I'm going to kick off 2010 with a blog post about Web Content Management, enough for now of my wittering on about my place in the social web or even web engagement. Content is still king and as I [ read more ]

December 24th, 2009 - 1:18 pm in Persuasive Content, Web Engagement, Writing Content

I have been asked to write a Christmas or holiday themed post, now I don't normally write what I am asked, especially when it sounds this, well lets be honest - cheesy - but, if you bear with me, I [ read more ]

December 10th, 2009 - 12:55 pm in Observations, Speaking

Last week I attended the Gilbane Conference in Boston and have finally found a few minutes to blog about it, we exhibited and I was invited to speak in a couple of sessions and as I'd been [ read more ]

November 5th, 2009 - 10:36 am in Content Management, Observations

As part of preparation for a presentation he gave yesterday at Jboye '09 - a few days ago Jon Marks set a challenge to his Twitter community; to give him examples of where Web Content Management [ read more ]

October 23rd, 2009 - 10:13 pm in Observations, Social Media, Writing Content

Today we embarked on an interesting social media challenge, a few folks that I've started to hang out with virtually (and more recently in the pub) agreed to meet at a designated time in a Google [ read more ]

October 20th, 2009 - 6:08 pm in Web Engagement

Eric T Peterson - a veteran of the web analytics business, Principal Consultant at Web Analytics Demystified and author some of must read books on Web Analytics - has published a report on what he [ read more ]

October 16th, 2009 - 12:40 pm in Observations

I admit I am a big Google advocate, I have spent a fair amount of time at their cool European HQ In London, at partner events and I even coded the first shipped iteration of our Google Search [ read more ]

October 6th, 2009 - 10:46 pm in Citizen Engagement, Observations, Web Engagement

Recently I was fortunate enough to meet with David Pullinger from the UK governments Central Office of Information (COI), who are driving our government’s citizen engagement strategy  and [ read more ]